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I often find myself out of sync with the purchasing agents that I am trying to sell our MFDs to. At least to those who work off of a traditional purchasing model, or RFP process. From my perspective it seems like the goal of a traditional Purchasing Agent is to reduce all the vendor's offerings to their lowest common denominator. They want the vendors to present, for example, a 50 PPM color MFD that copies, scans, prints, and faxes, and let the cheapest price win. That may be an over simplification,
If you work in the "Copier" Industry you've heard a lot of doom and gloom related to the "paperless office". In truth, print and especially copier clicks are down. But the Paperless office doesn't mean no paper, but rather distinguishing the document from the paper. It is the ability to take the business critical document effortlessly from digital to paper back to digital without having to rely on an IT person or technical specialist. We have and must continue to empower the
I posed this question over dinner the other night to a group of dyed in the wool copier guys. There was a total of 150 years of copier experience around the table that night. The first two answers I got were pretty predictable. The next two reflect more of our modern day reality.
1. More Advertising dollars
2. More money towards winning ultra competitive deals
3. Control your direct sales organization - stop them from giving away service below what the Manufacturer
Xerox has made no secret of the fact that they want to become more and more of a "Service" based company. That's good for them since their hardware revenue is down. Xerox equipment sales revenue is down 14% over last year. 52% of Xerox's total revenue comes from services, up from 48% the previous year. Xerox seems to be moving into the space that they want to dominate, and out of the hardware business. That begs the question: what will become of Xerox \ Global?
But nature
Actually, it's 'us' who is changing: changing the way we interact with the Internet.
If I had to put on a bumper sticker why people use the internet, I think it would be for one or two reasons: To get information - To give information
That information may come in the form of emails, web pages, videos, audio, spreadsheets, white papers, brochures, articles, individual's profiles, etc.
It comes down to accessing information, in some shape or form, for a myriad
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