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    US B2B Digital Advertising Thrives amid the Coronavirus as Traditional B2B Spend Plummets

    Posted on emarketer.com by Jillian Ryan

    "Though the B2B digital ad market represents a small slice of total US digital ad spending, it is thriving as the coronavirus pandemic continues to plague parts of the world and hinder the economy.

    We forecast that US B2Bs will spend $8.14 billion on digital ads this year, up 22.6% from 2019 when spending was $6.64 billion. B2B digital ad spending growth in...

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