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  • Konica Minolta's Workplace Hub Adds More Accolades

    Ramsey, NJ - March 28, 2018 – Konica Minolta, Inc. (Konica Minolta) is on a transformative journey to become a leading IT services and IoT provider, with its disruptive product category Workplace Hub, invented by Executive Director and Deputy Chief Technology Officer, Dennis Curry.

    The first product within this portfolio is a scalable IT ecosystem, which provides an intelligent operating platform to help organizations orchestrate their physical and digital resources, consequently enabling IT administrators to make more insightful and effective decisions. Beyond this, the Workplace Hub platform is expected to grow with clients’ organizations, becoming the cognitive center and delivering the Workplace of the Future™, with IoT at the heart of it.

    Supporting Konica Minolta’s strategy, the team have built an inspiring brand and communications strategy heralding the technology giant’s transformative direction. In recognition of this, the Workplace Hub brand, alongside its brand agency, Frank, Bright and Abel (FB&A), received the following accolades:

    From Transform Magazine, Europe:
    Bronze Prize – ‘Best use of copy style / tone of voice’
    Highly commended – ‘Best development of a new brand within an existing brand portfolio’
    This continues the Workplace Hub brand’s success, adding to its existing awards:

    From Transform Magazine, Asia:
    Gold Prize – ‘Best development of a new brand within an existing brand portfolio’
    Gold Prize – ‘Best visual identity in the technology, media, and telecommunications sector’
    Bronze Prize – ‘Best use of copy style / tone of voice’
    Highly commended – ‘Best use of a visual property’.

    From The Drum UK Event Awards:
    ‘B2B experiential brand campaign / event of the year’
    “To continue to be recognized with more accolades for the work we have undertaken in bringing the Workplace Hub brand to life is a tremendous honor to all those that have been involved,” said Stacey Sujeebun, Director of Marketing Communications for the Workplace Hub Business Unit. “The brand communication and activation program has been a challenging but incredibly rewarding journey, and really demonstrates Konica Minolta’s ongoing commitment to digital transformation in all areas and to our customers.”

    The brand development of Workplace Hub began almost three years ago, and involved extensive amounts of customer research and stakeholder engagement globally. Together with FB&A, Konica Minolta had to create a distinctive look and feel for Workplace Hub, acting as its own brand, yet balancing the need to uphold the incumbent parent brand portfolio. The Workplace Hub identity has been created with a focus on rich imagery, simple and human tone of voice, and credible positioning within the IT sector.

    Norihisa Takayama, General Manager of the Workplace Hub Business Unit, Konica Minolta added, “To be recognized in different regions around the world demonstrates the global expertise of Konica Minolta. Konica Minolta has always been a brand of transformation, evolution, and most importantly, customer centricity, which is at the heart of all we do. We’re excited to bring to life the next chapter of our 145 year old innovation journey.”

    For more information about Workplace Hub, please visit: workplacehub.konicaminolta.com

    About Konica Minolta, Inc.
    Konica Minolta, Inc. is a global technology company that provides innovative solutions to businesses and society. With its strengths in the combination of its core technologies in advanced imaging, optics, sensing, materials and nano-processing, Konica Minolta is committed to creating new values supporting customers to address challenges in their operations and work processes. Advancing its expertise in digital technologies, the company has been going through business transformation into a digital company, with insights into implicit challenges across the board as ‘One Konica Minolta’ in the era of Internet of the Things (IoT). Konica Minolta is also active in open innovation through various collaborations and alliances with academic, industrial and entrepreneurial partners.
    Headquartered in Tokyo, Konica Minolta has its Group companies in 50 countries with over 43,000 employees and offers products and services in 150 countries around the world.

    About Konica Minolta
    Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the Workplace of the Future(www.reshapework.com) with its expansive smart office product portfolio from IT Services (All Covered), ECM, Managed Print Services and industrial and commercial print solutions. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for 11 consecutive years and is proud to be ranked on the Forbes 2017 America's Best Employers list. The World Technology Awards recently named the company a finalist in the IT software category. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for six consecutive years. It partners with its clients to give shape to ideas and work to bring value to our society. For more information, please visit: www.CountOnKonicaMinolta.com and follow Konica Minolta on Facebook, YouTube, and Twitter@KonicaMinoltaUS.

    Press Contact:
    Kristina Marchitto, Public Relations Manager
    Konica Minolta Business Solutions U.S.A., Inc.
    +1 201.236.4399
    Workplace of the Future is a trademark of Konica Minolta, Inc.