• Email More Options Modal Window

  • How to Be Your Customer’s Trusted Advisor– and Why It’s Easier Than You Think

    Posted on Channel Partner Blog, by Pete Peterson

    https://static.ombe.com/slir/w110/forums/200/rickpics/PetePetersonXeroxChannel.jpgWhat do your customers buy, and why do they buy them from you?

    There are many obvious buzzwords you can throw at that question. “Solutions” has been a popular response for many years. Another one is “value.” “Features”. “Benefits”. “Functionality.” “Capabilities.” “Capacities.” The list goes on, and every one of these answers is absolutely correct. Customers buy all these things.

    But in the end, customers don’t “buy” as much they expect to “invest.” They make investments that they believe will increase their profitability. They are most interested in how quickly they can recover their initial investment, and then enjoy repeating return on investment (ROI). If an investment in information...(read more at www.channelpartner.blogs.com)