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  • How to Sell the Environmental Message of Managed Print Service

    Posted on Channel Partner Blogs, by Lisa Graham

    "For most channel partners, two terms have long dominated the sales conversation: reliability, and affordability. Recently another buzzword started creeping into the dialogue, gradually moving from inquiry to demand: sustainability. Businesses of all sizes are responding to the consumer demand for environmental responsibility, opening the door for channel partners to start a new kind of conversation.

    More than three-fourths (76 percent) of consumers expect companies to take action against climate change and are willing to support those actions with their purchases, according to a study by Cone Communications. They’re not alone. A growing number of government agencies and other organizations in..." (read more at www.channelpartner.blogs.com)