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  • Understanding changing customer priorities is key if organizations are to weather the storm, says Kyocera

    Posted on kyoceradocumentsolutions.co.uk

    "Pandemic has dramatically altered the long-term of focus of many companies; vendors and channel partners need to be wise to this shift if they are to succeed

    COVID-19 has plunged many businesses into a paralysis. While most are focusing on managing the crisis in order to emerge intact when the ‘new normal’ arrives, many are also gearing up to make their operations more agile and future-proof by working to better bridge the gap between home and the office.
    According to Kyocera, understanding and adapting to how the priorities of businesses have changed – and will continue to change – is critical for technology vendors and channel companies, particularly with a permanent transformation in working patterns almost inevitable.

    According to recent research from Quocirca, 37% of technology vendors and channel organizations in the print sector recognize changes in customer needs and operational requirements as being one of the biggest challenges following COVID-19. For Kyocera, these figures show that now is not the time for the industry to rest on its laurels, and that getting to grips with the nature of the changes end users are experiencing will be critical if it is going to weather the storm.

    Joe Doyle, Group Marketing Director at Kyocera Document Solutions UK, explained: “Ever since the lockdown was invoked, we have seen a sudden and wide-ranging transformation in organizational priorities. The emphasis has shifted heavily from hardware to ICT services, such as unified communications and cloud-based document management software.
    [Read more at kyoceradocumentsolutions.co.uk]